Allowing Consumers to Buy Products by Interacting with Various Advertising

question 105

Multiple Choice

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is the definition of a(n) __________.

• A) indirect marketing channel
• B) direct marketing channel
• C) multimarketing channel
• D) channel bypass marketing
• E) personal selling

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Definitions:

Job Enrichment

A method of motivational management by increasing the degree of responsibility and interest in the job role, aiming to enhance job satisfaction and performance.

Frederick Herzberg

Frederick Herzberg was an influential American psychologist who is best known for developing the Motivation-Hygiene Theory, also known as the Two-Factor Theory of job satisfaction and motivation.

Decision-making Authorities

Individuals or groups within an organization who have the power to make significant decisions affecting its direction and operations.

Task Significance

The degree to which a job has a substantial impact on the lives or work of other people.