Rather Than Compete with Large Greeting Card Companies for Shelf

question 40

Multiple Choice

Rather than compete with large greeting card companies for shelf space in supermarkets,several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment,or in carwashes where customers are waiting and appreciate having something amusing to read.This would be an example of which type of marketing channel strategy?

• A) a strategic channel alliance
• B) multichannel distribution
• C) parallel distribution
• D) dual distribution
• E) direct distribution

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Definitions:

Vision

The ability to see, which involves the processing of visual information by the eyes and brain, and is crucial for navigation, interpretation of the environment, and many aspects of communication and interaction.

Perception Of Occluded Objects

The cognitive ability to recognize and understand objects even when they are partially obscured from view.

Eye Movements

The movement of the eyes that enables visual tracking and scanning of the environment.

Sucking Behaviors

Reflexive actions in infants for nutrition and comfort, which are essential for feeding from birth.