Which Type of Marketing Channel Arrangement Is Especially Good for a Firm

question 23

Multiple Choice

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time-consuming?

• A) dual distribution
• B) cooperative distribution
• C) strategic channel alliance
• D) global distribution alliance
• E) multichannel distribution

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Definitions:

Anti-AIDS Films

Motion pictures specifically designed to spread awareness and educate the public about preventing HIV/AIDS.

Sexually Active

Engaging in sexual activities or behaviors, especially involving genital intercourse.

Fear-inducing Message

A communication strategy designed to elicit fear in the audience in order to change their attitudes or behaviors.

Perception of Danger

The process of recognizing and identifying threats in one's environment.