Example of A(n)__________ Is When Kraft Foods Uses the Distribution

question 65

Multiple Choice

example of a(n) __________ is when Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.

• A) direct marketing channel
• B) industrial distribution system
• C) dual distribution system
• D) franchising operation
• E) strategic channel alliance

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Definitions:

Key Success Factors

Critical elements or factors that contribute significantly to the achievement of organizational goals and objectives.

Online Auctions

A virtual marketplace where buyers bid for products or services offered for sale over the internet, with the highest bid at auction close winning the item.

Discontinued Inventory

Stock items that are no longer being produced or supplied by the manufacturer.

Supply Chain

The network of all activities, individuals, resources, and technology involved in the creation and sale of a product, from raw materials to delivery to the end user.