Which of the Following Statements Describes the Difference Between a Corporate

question 322

Multiple Choice

Which of the following statements describes the difference between a corporate vertical marketing system and an administered vertical marketing system?

• A) Administered vertical marketing systems gain power through ownership while corporate vertical marketing systems gain power through contractual agreement.
• B) Administered vertical marketing systems gain power through the size and influence of one channel member and through ownership.
• C) Administered vertical marketing systems gain power through contractual agreements and ownership.
• D) Administered vertical marketing systems are usually larger and more profitable than corporate vertical marketing systems.
• E) Administered vertical marketing systems achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.

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Definitions:

Eugenics

The science of improving a human population by controlled breeding to increase the occurrence of desirable heritable characteristics.

Intellectual Functioning

The capacity of the mind to think, learn, and understand effectively and efficiently.

Lewis Terman

A psychologist known for his work in intelligence testing and the longitudinal study of gifted children.

WAIS

Wechsler Adult Intelligence Scale, a standardized test designed to measure intelligence in adults and older adolescents.