Choosing the Appropriate Marketing Channel,a Firm Should Consider the Interests

question 221

Multiple Choice

choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) __________; (2) convenience; (3) variety; and (4) pre- or postsale services.

• A) profitability
• B) information
• C) quality
• D) brand name recognition
• E) availability

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Definitions:

Standardized Product

Goods or services that are uniform in quality and performance, making them interchangeable.

Cartel

An association of independent businesses or countries that work together to control prices and limit competition within a specific industry.

Price-Fixing Agreement

An illegal arrangement between businesses to set prices at a certain level, typically above market equilibrium, to maximize profits.

Secretly Increasing Sales

The strategy of covertly enhancing a company's sales numbers, possibly through non-transparent marketing tactics or undisclosed discounts.