Channels Are Typically Designed to Satisfy One or More of Four

question 29

Multiple Choice

Channels are typically designed to satisfy one or more of four consumer buying requirements.When a membership book club allows its members to use the Internet to notify the company whether they want to receive the next month's issue,the book club is appealing to which buyer requirement?

• A)information
• B)convenience
• C)variety
• D)pre- or post-sale services
• E)adaptability

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Definitions:

Season Tickets

Prepaid tickets allowing entry to a series of events, typically for sports or theatrical seasons, offering a discount over purchasing individually.

Magazine Subscriptions

Recurring payments made by the readers to receive periodic publications over a specific period of time.

Supplies Expense

The cost associated with the consumption of supplies used in the operation of a business.

Adjusting Entry

A journal entry made at the end of an accounting period to allocate income and expenditure to the appropriate period.