Channels Are Typically Designed to Satisfy One or More of Four

question 13

Essay

Channels are typically designed to satisfy one or more of four consumer interests. What are they and why are they important?

---

Definitions:

Primacy Effect

A bias towards better memory retention for items at the start of a list compared to those that come after.

Elaboration Effect

This effect describes how detailed processing and the integration of information into existing knowledge structures enhance memory retention.

Recency Effect

A memory phenomenon where the most recently presented items or experiences are likely remembered best.

Maintenance Effect

The ongoing benefits of a treatment or intervention after the primary treatment period has concluded.