Microwave Ovens Were in the Introduction Stage of Their Product

question 301

Multiple Choice

microwave ovens were in the introduction stage of their product life cycle,some consumers were willing to pay exorbitant prices for these innovative ovens.Taking advantage of this strong consumer desire,marketers set the price for microwave ovens at the highest initial price possible.Marketers of microwave ovens used a __________ pricing strategy.

• A) skimming
• B) penetration
• C) prestige
• D) price lining
• E) bundle

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Definitions:

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