Response to Duracell's Introduction of the Duracell Ultra Battery,Energizer Introduced

question 186

Multiple Choice

response to Duracell's introduction of the Duracell Ultra battery,Energizer introduced an Advanced Formula battery.But unlike Duracell,Energizer priced its batteries at a low initial price to attract the mass market.Energizer used

• A) penetration pricing.
• B) prestige pricing.
• C) skimming pricing.
• D) price lining.
• E) cost-plus fixed-fee pricing.