Retail Price of a Mobile Phone (Unsubsidized)has Decreased from $4,000

question 183

Multiple Choice

retail price of a mobile phone (unsubsidized) has decreased from $4,000 in 1983 when Motorola commercialized the device to less than $99 today as the volume increased from zero to millions of units sold.This is due in large part to which type of pricing approach?

• A) skimming pricing
• B) prestige pricing
• C) experience curve pricing
• D) odd-even pricing
• E) customary pricing

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