Which of the Following Statements About the Price-Setting Process Is

question 72

Multiple Choice

Which of the following statements about the price-setting process is most accurate?

• A)When selecting a strategy for setting an initial price,it doesn't matter which one you use as long as you stick with it.
• B)Sometimes pricing strategies overlap,and a seasoned marketer will consider several strategies when choosing an approximate price level.
• C)Demand-oriented pricing approaches rely heavily on competitors' prices.
• D)Skimming pricing is a competition-oriented pricing strategy.
• E)Penetration pricing is the best pricing strategy for companies trying to meet the goals of a profit-oriented pricing approach.

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