Microwave Ovens Were in the Introduction Stage of Their Product

question 301

Multiple Choice

microwave ovens were in the introduction stage of their product life cycle,some consumers were willing to pay exorbitant prices for these innovative ovens.Taking advantage of this strong consumer desire,marketers set the price for microwave ovens at the highest initial price possible.Marketers of microwave ovens used a __________ pricing strategy.

• A) skimming
• B) penetration
• C) prestige
• D) price lining
• E) bundle

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Definitions:

Defective Condition

A state of imperfection or malfunctioning in a product that may pose a risk to users or fail to meet specified standards.

Cause of Action

A legal right or claim that allows an individual to bring a lawsuit against another party.

Expensive Computer

High-cost computing device typically offering advanced capabilities and specifications.

Lease Assignment

The transfer of lease rights and obligations from the original tenant to another party.