Penetration Pricing Policy Is MOST LIKELY to Be Effective When

question 21

Multiple Choice

penetration pricing policy is MOST LIKELY to be effective when

• A) lowering the price has only a minor effect on increasing sales volume and reducing unit costs.
• B) the high initial prices do not attract competitors.
• C) a low initial price discourages competitors from entering the market.
• D) customers interpret high price as signifying high quality.
• E) customers are willing to buy immediately at the high initial price.

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Definitions:

Objects

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Lightning

A natural electrical discharge of very short duration and high voltage that occurs between a cloud and the ground or within a cloud.

Remote Past

A period referring to the distant historical past, signifying times or events significantly far back from the current period.

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A therapeutic technique used to reduce phobia or anxiety through gradual exposure to the feared object or situation combined with relaxation exercises.