Yield Management Is Considered to Be a ________ Approach to Pricing

question 163

Multiple Choice

Yield management is considered to be a ________ approach to pricing.

• A) demand-oriented
• B) cost-oriented
• C) profit-oriented
• D) competition-oriented
• E) service-oriented

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Definitions:

Money Back Guarantee

A promise made to customers that they will receive a refund if they are not satisfied with a product or service within a specified period.

Federal Trade Commission

A U.S. government agency tasked with protecting consumer rights and preventing anticompetitive, deceptive, and unfair business practices.

Truth in Advertising Agency

An entity or principle that emphasizes honesty and transparency in marketing and advertising practices, ensuring that advertisements accurately represent products or services.

Promotional Messages

Communications designed to inform, persuade, or remind consumers about a product, service, or brand.