Red Bull Price Premium = [(37% ÷ 33%) - 1]

question 14

Multiple Choice

Red Bull price premium = [(37% ÷ 33%) - 1] = 0.1212 × 100 = 12.1%
Monster price premium = [(17% ÷ 18%) - 1] = -0.0556 × 100 = (5.6%)
Rockstar price premium = [(8% ÷ 9%) - 1] = -0.1111 × 100 = (11.1%)
Other brands price premium = [(38% ÷ 40%) - 1] = -0.0500 × 100 = (5.0%)
-Price Premium Marketing Dashboard above shows the dollar and unit market shares for selected energy drinks.What is the price premium for Monster in 2010?

• A) -12.5%
• B) -7.5%
• C) -5.3%
• D) 0%
• E) 15.2%

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Definitions:

Altered State

A condition of consciousness that is markedly different from the normal waking state, which can be induced by various methods such as meditation, drug use, or hypnosis.

Highly Suggestible

The state or quality of being easily influenced by suggestions or ideas, often leading to altered perceptions or behaviors.

Suprachiasmatic Nucleus (SCN)

A small region in the brain's hypothalamus responsible for controlling circadian rhythms through the regulation of sleep-wake cycles.

Melatonin

A hormone secreted by the pineal gland that regulates sleep patterns and circadian rhythms.