Selecting One or More Geographical Locations from Which the List

question 152

Multiple Choice

Selecting one or more geographical locations from which the list price for products plus freight expenses are charged to the buyer is referred to as

• A) FOB origin pricing.
• B) basing-point pricing.
• C) single-zone pricing.
• D) multiple-zone pricing.
• E) freight-absorption pricing.

---

Definitions:

Marketing Research Firm

A company that specializes in gathering and analyzing data on market conditions, consumer behaviors, and competition to inform marketing strategies.

Focus Group

A research method involving a small, diverse group of people whose reactions to specific products or ideas are studied to gain insights into broader consumer perspectives.

Semantic Differential

A scale used for measuring the meaning of things and concepts, involving pairs of opposite adjectives.

Likert Scale

A psychometric scale commonly used in questionnaires to obtain the preferences or degrees of agreement of respondents to a statement.