One of Its Least Favorite Actions,Amazon

question 334

Multiple Choice

one of its least favorite actions,Amazon.com was caught fiddling with its price tags.Avid DVD buyers,buying in quantity for resale,found that the online retailer was offering different customers different prices for the same DVD,and complained vociferously.Amazon was caught red-handed.Company officials admitted that the company was trying to see how much it could charge for an item before buyers balked.No matter what the reasoning behind it,Amazon.com was using

• A) horizontal price-fixing.
• B) price discrimination.
• C) resale price maintenance.
• D) predatory pricing.
• E) bait and switch pricing.

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Definitions:

Tech Support Department

A business division focused on providing assistance and advice regarding a company's products or services, especially related to software, hardware, or other technology issues.

Routing Calls

The process of directing phone calls to the correct department or individual within a business or organization.

Customer Cost Analysis

The process of analyzing the costs associated with acquiring, serving, and retaining customers to determine profitability.

Order Fulfillment Department

The division of a company responsible for processing and delivering orders to customers.