Of the Following Statements About Price Are True EXCEPT

question 73

Multiple Choice

of the following statements about price are true EXCEPT:

• A) Research on 1,000 large U.S. companies shows that a 1 percent price increase translates to a 12 percent increase in profitability, other factors remaining the same.
• B) The price for a product or service must earn a profit for the company.
• C) For most products and services, their prices are always the same.
• D) The price must be "right"-in the sense that customers must be willing to pay it.
• E) The price must generate enough sales dollars to pay for the cost of developing, producing, and marketing the product.

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Definitions:

Diagnostic Criterion

A specific symptom or characteristic used as part of a set of criteria to identify and diagnose a particular disease or disorder.

Bipolar II Disorder

Form of bipolar disorder in which only hypomanic episodes are experienced and the depressive component is more pronounced.

Hypomania

State in which an individual shows mild symptoms of mania.

Hypermania

A severe form of mania characterized by excessive energy, euphoria, grandiosity, and a decreased need for sleep.