Change in Total Revenue That Results from Producing and Marketing

question 156

Multiple Choice

change in total revenue that results from producing and marketing one additional unit of a product is referred to as __________.

• A) break-even revenue
• B) marginal cost
• C) elasticity of demand
• D) unit variable cost
• E) marginal revenue

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Definitions:

Successive Approximations

A technique in behavior modification where desired behaviors are gradually learned through a series of steps that get closer to the target behavior.

Positive Reinforcement

A method of encouraging desired behavior by rewarding it, thus increasing the likelihood of the behavior being repeated.

OB Mod

Organizational Behavior Modification, a theory that focuses on influencing individual or group behaviors within an organization through a system of rewards and punishments.

Punishment

The imposition of a penalty as a response to an undesirable behavior or action, aimed at reducing or eliminating that behavior.