The Process of Setting Price,a Marketer Must First Identify Pricing

question 87

Essay

the process of setting price,a marketer must first identify pricing objectives and constraints.Next,in Step 2,three specific estimates are necessary.What are they?

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Definitions:

Divisional Structure

A structure that organizes a company by units according to the products they make, the customer segments they serve, or the geographic location in which they operate.

Functional Structure

A structure that organizes a company into units identified by their functional roles, or what they do.

Meganational Companies

Companies that operate on a global scale, extending their products, operations, and marketing strategies across multiple countries.

Network Structure

A structure that organizes a company by groups that form to work on a project, and then dissolve once the project is complete.