Creative Marketers Engage in Value-Pricing,which Is the Practice of Simultaneously

question 41

Multiple Choice

Creative marketers engage in value-pricing,which is the practice of simultaneously increasing product and service benefits and __________.

• A) increasing costs
• B) increasing price
• C) increasing advertising
• D) decreasing costs
• E) maintaining or decreasing price

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Definitions:

$7 Per Hour

A specified wage rate where an individual or worker is paid seven dollars for each hour worked.

Purchasing Power

The economic value of a currency depicted by the number of goods or services obtainable by a single monetary unit.

US$ Per C$

The exchange rate that defines how much one can buy in US dollars (US$) with one Canadian dollar (C$).

Importer

An individual or organization that buys goods or services from a foreign country for use in their own country.