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While pricing objectives frequently reflect corporate goals, pricing constraints often relate to
Primary Deviance
The initial act of rule-breaking or deviant behavior before society labels it as such, which does not yet affect an individual’s self-concept or societal identification.
Deviant Label
The branding of behaviors or individuals that deviate from societal norms as wrong or abnormal, influencing how they are perceived and treated by others.
Tertiary Deviance
Redefining the stigma associated with a deviant label as a positive phenomenon.
W. I. Thomas
An influential sociologist known for the Thomas theorem which states "If men define situations as real, they are real in their consequences," highlighting the subjective nature of reality in social contexts.
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