Recently Graduated Business Student Decided to Open a Small Internet

question 198

Multiple Choice

recently graduated business student decided to open a small Internet café serving a variety of unusual nonalcoholic beverages from around the world.He carefully used all the pricing formulas he learned in school and set a goal to break even the first six months and make a moderate profit for the next six months,at which time he would review his pricing strategies.Within a week after opening,every seat was filled and he had to replenish his beverage orders several times.At his six-month review,he was devastated to find that despite huge sales,he had actually lost money.He realized it wasn't his "math" that was wrong; he forgot to include monthly expenses such as toilet paper,paper towels,hand soap,and trash removal fees in his calculations.These costs should have appeared as __________ in his break-even analysis.

• A) fixed costs
• B) marginal costs
• C) variable costs
• D) overhead costs
• E) sunk costs

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Definitions:

Wide-Scale Change

Significant modifications or transformations affecting large areas, systems, or populations.

Social Innovation

The development and implementation of novel solutions to social problems that aim to enhance society's capacity to act.

Teaching

The act or profession of educating students, imparting knowledge or skills to others through various methodologies.

Creative Destruction

A concept in economics that refers to the process through which new innovations lead to the demise of older technologies and economic structures.