Reduce the Price Sensitivity for Some of Its Products,Washburn

question 145

Multiple Choice

reduce the price sensitivity for some of its products,Washburn

• A) uses multiple suppliers for its raw materials.
• B) offers three months of free music lessons with the purchase of each guitar.
• C) uses endorsements by internationally known musicians who play Washburn signature guitars.
• D) offers a lifetime, unconditional warranty on all its instruments regardless of the price of its guitars.
• E) sponsors free music programs and special Washburn guitar camps for children.

Discuss strategies for managing and exceeding customer expectations in service delivery.

Analyze the role of technology in managing service quality and customer satisfaction.

Understand how emotional and instrumental support impacts service experiences.

Evaluate the use of customer feedback, including complaints, to improve service quality.

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Definitions:

Ethics Competency

The ability to understand and apply ethical principles and standards in decision-making processes.

Enron

A former American energy, commodities, and services company based in Houston, Texas, known for one of the biggest accounting frauds and corporate scandals in history.

Span of Control

The number of direct reports or subordinates that a manager or leader oversees, affecting managerial efficiency and organizational structure.

Organizational Levels

The layers of hierarchy within an organization, including top management, middle management, and operational staff, each with specific roles and responsibilities.