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Do Consumers Use Price as an Indicator of Value

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do consumers use price as an indicator of value?


Definitions:

Orlistat

A medication used to assist in weight loss by inhibiting the absorption of dietary fats in the gastrointestinal tract.

Absorption

The process by which substances are taken up into or across tissues, such as the absorption of nutrients by the intestines.

Positive Energy Balance

A condition where energy intake exceeds energy expenditure, possibly leading to weight gain.

Calories

Units of energy provided by food or drink, which the body uses to sustain its functions and activities.

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