James Gilmore and Joseph Pine Explain,"The More Contrived the World

question 46

Multiple Choice

James Gilmore and Joseph Pine explain,"The more contrived the world seems,the more we all demand what is real." In terms of marketing,this simply means

• A) consumers cannot really tell the difference between illusion and reality.
• B) reality aside, give customers what they think they want.
• C) good marketing can make even the impossible-possible.
• D) what we want and what we can have are two totally different things.
• E) consumers want engaging, personal, memorable, and authentic offerings.

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Definitions:

Business Products

Goods and services intended primarily for use in the production of other goods or services, rather than for consumer use.

Convenience Goods

Convenience goods are consumer items that are widely available and purchased frequently with minimal effort, such as groceries and basic household items.

Expense Item

An expenditure or cost incurred by a business or individual, which is recorded and tracked for financial accounting purposes.

Introductory Stage

The initial phase in the product life cycle, characterized by product launch, limited distribution, and marketing efforts to build awareness.