There Are Several Ways of Providing Consumers Authentic Offerings: (1)__________;

question 10

Multiple Choice

There are several ways of providing consumers authentic offerings: (1) __________; (2) provide personal interaction rather than automation; (3) create a social process that allows consumers to share their interests; and (4) manage any dimension of their reputation that might influence perceptions of authenticity.

• A) allow for adaptability at every customer contact point
• B) back up claims with scientific research, market research, or governmental documentation
• C) facilitate customer customization
• D) do thorough research at each stage of the new-service development process
• E) obtain personal endorsements from celebrity spokespeople and other opinion leaders

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Definitions:

Thermometer

An instrument used to measure temperature.

Manipulate

To handle or control in a skillful manner, often used in the context of therapy or in a derogatory sense to indicate deceitful control.

Actual Temperature

The precise or measured temperature of an object, environment, or organism at any given time.

Tracheostomy Care

The maintenance and cleaning of a tracheostomy tube and the surrounding skin to prevent infection.