There Are Several Ways of Providing Consumers Authentic Offerings: (1)facilitate

question 124

Multiple Choice

There are several ways of providing consumers authentic offerings: (1) facilitate customization; (2) __________; (3) create a social process that allows consumers to share their interests; and (4) manage any dimension of their reputation that might influence perceptions of authenticity.

• A) allow for adaptability at every customer contact point
• B) back up claims with scientific research, market research, or governmental documentation
• C) do thorough research at each stage of the new-service development process
• D) provide personal interaction rather than automation
• E) obtain personal endorsements from celebrity spokespeople and other opinion leaders

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Definitions:

Older Employees

Individuals in the workforce who are closer to retirement age than the beginning of their career, often bringing valuable experience, knowledge, and stability to their roles.

Job Satisfaction

A positive emotional state resulting from the appraisal of one’s job or job experiences, influencing motivation, performance, and retention.

Younger Counterparts

Individuals who are younger than others within a specific context, often implying a comparison related to experience or position.

Diversity

The inclusion of individuals from various backgrounds, cultures, races, genders, and other differentiating characteristics in a community or organization.