There Are Several Ways of Providing Consumers Authentic Offerings: (1)facilitate

question 97

Multiple Choice

There are several ways of providing consumers authentic offerings: (1) facilitate customization; (2) provide personal interaction rather than automation; (3) create a social process that allows consumers to share their interests; and (4) __________.

• A) allow for adaptability at every customer contact point
• B) back up claims with scientific research, market research, or governmental documentation
• C) manage any dimension of a firm's reputation that might influence perceptions of authenticity
• D) do thorough research at each stage of the new-service development process
• E) obtain personal endorsements from celebrity spokespeople and other opinion leaders

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Definitions:

Amylase

An enzyme that helps digest carbohydrates by breaking them down into simpler sugars, primarily found in saliva and pancreatic fluid.

Vas Deferens

A long, muscular tube that transports mature sperm from the epididymis to the ejaculatory ducts in anticipation of ejaculation.

Seminal Vesicle

A pair of glands in males that produce and secrete a significant portion of the fluid component of semen.

Bulbourethral Gland

A gland in males that secretes a lubricating mucus fluid into the urethra during sexual arousal.