Which of the Following Statements Regarding the Place Element of Services

question 195

Multiple Choice

Which of the following statements regarding the place element of services is MOST accurate?

• A) Place has little impact on the marketing of services because there are so many intermediaries from which a consumer may choose.
• B) The distribution site and the service provider are the intangible components of the service.
• C) Place is especially important factor because of the inconstancy between the service and the service provider.
• D) Until recently, customers generally had to go to the service provider's physical location to purchase the service.
• E) Technology is an effective way to bring services to the customer, but only if the consumer is a new user; otherwise, the disadvantages outweigh the benefits.

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