Concept of Internal Marketing Is Based on the Notion That

question 33

Multiple Choice

concept of internal marketing is based on the notion that a service organization must focus on its __________ before successful programs can be directed at customers.

• A) competitors
• B) prospects
• C) shareholders
• D) employees
• E) suppliers

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Definitions:

Stock

A financial asset representing a share of ownership of a corporation. Entitles the owner to dividends if any are paid.

Activist Investors

Activist investors are shareholders that use their equity stake in a corporation to influence its management and operations, often with the goal of increasing shareholder value.

Institutional Investors

Large entities, such as pension funds, mutual funds, and insurance companies, that make substantial investments in various financial markets.

Financial Performance

An assessment of how well a firm uses assets from its primary mode of business and generates revenues.