There Are Several Ways of Providing Consumers Authentic Offerings: (1)__________;

question 10

Multiple Choice

There are several ways of providing consumers authentic offerings: (1) __________; (2) provide personal interaction rather than automation; (3) create a social process that allows consumers to share their interests; and (4) manage any dimension of their reputation that might influence perceptions of authenticity.

• A) allow for adaptability at every customer contact point
• B) back up claims with scientific research, market research, or governmental documentation
• C) facilitate customer customization
• D) do thorough research at each stage of the new-service development process
• E) obtain personal endorsements from celebrity spokespeople and other opinion leaders

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Definitions:

Acquisition

The process of obtaining control of another company or asset through purchase or merger.

Capital Gain

The profit realized from the sale of assets or investments when the selling price exceeds the purchase price.

Harvest-Oriented

A strategy focused on extracting value from an investment or project, typically geared toward short-term gains.

Stressful

Pertaining to or causing high levels of mental or emotional strain or tension.