Reduce the Uncertainty Created by __________ Properties,service Consumers Turn to Personal

question 54

Multiple Choice

reduce the uncertainty created by __________ properties,service consumers turn to personal sources of information such as opinion leaders,early adopters,and reference group members during the purchase decision process.

• A) search
• B) credence
• C) experience
• D) expertise
• E) quality

---

Definitions:

Competitor

An entity that is in the same industry or market and vies for the same customers or resources.

Capital-Intensive

Describing industries or businesses that require a significant amount of capital investment to produce goods or services.