Which of the Following Statements Regarding the Place Element of Services

question 195

Multiple Choice

Which of the following statements regarding the place element of services is MOST accurate?

• A) Place has little impact on the marketing of services because there are so many intermediaries from which a consumer may choose.
• B) The distribution site and the service provider are the intangible components of the service.
• C) Place is especially important factor because of the inconstancy between the service and the service provider.
• D) Until recently, customers generally had to go to the service provider's physical location to purchase the service.
• E) Technology is an effective way to bring services to the customer, but only if the consumer is a new user; otherwise, the disadvantages outweigh the benefits.

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Definitions:

Seat of Emotions

A metaphorical term that refers to the brain regions responsible for the generation and regulation of emotions, typically involving the limbic system.

Amygdala

A region in the brain involved in processing emotions, particularly fear and aggression, and forming emotional memories.

Medulla

A section of the brainstem responsible for regulating vital body functions, such as breathing and heart rate.

Congenitally Blind

Refers to individuals who are blind from birth due to genetic or developmental factors.