Strategy of Trading Down Involves __________

question 5

Multiple Choice

strategy of trading down involves __________.

• A) adding product features but using lower quality product materials
• B) reducing product features and but using higher quality product materials or ingredients
• C) reducing the number of features, quality, or price of a product
• D) seeking a less price-sensitive target market
• E) changing to a mass merchandiser retailer like Wal-Mart or Target

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Definitions:

Vocabulary

The set of words within a language that are familiar to an individual.

Mental Flexibility

The capacity to adjust one's thinking or approach in response to changing environments or situations.

Ego Integrity

The final stage in Erik Erikson's psychosocial development theory, where one reflects on their life and can feel a sense of fulfillment or despair.

Despair

An intense feeling of hopelessness and inadequacy, often associated with major life disappointments or existential crises.