Term Branding Refers to __________

question 371

Multiple Choice

term branding refers to __________.

• A) the licensing of a name, phrase, design, symbol, or combination of these for a period of 17 years, at which time a firm may renew its intellectual property rights to them
• B) the value added to the product from the additional features given to a product beyond its functional attributes
• C) the identification of an organization's products based upon individual SKUs
• D) an organization's use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors
• E) the establishment of a commercial, legal name under which a company does business

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Definitions:

Economic Events

Transactions and occurrences that affect the financial position and performance of a business.

Accounting Numbers

Figures that represent the financial performance and position of a company, including income, expenses, assets, and liabilities.

IFRS

Stands for International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board (IASB) that guide companies in preparing financial statements on a global basis.

U.S.GAAP

United States Generally Accepted Accounting Principles, which are accounting standards used in the U.S. to prepare, present, and report financial statements.