First Step in the Sequential Building Process of Brand Equity

question 301

Multiple Choice

first step in the sequential building process of brand equity involves __________.

• A) developing positive brand awareness
• B) creating a consumer-brand connection
• C) easing consumers' decision making
• D) eliciting the proper consumer responses to a brand's identity and meaning
• E) establishing a brand's meaning in the minds of consumers

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Definitions:

Negative Reinforcement

A behavioral principle where the removal of an unpleasant stimulus following a specific behavior increases the likelihood of that behavior being repeated.

Employee Behavior

The actions and conduct of individuals within an organization, which can influence productivity, morale, and the work environment.

Pay Penalties

Financial sanctions imposed on individuals or organizations for not adhering to contracts, laws, or regulations.

Unethical Practices

Actions or behaviors that do not conform to the accepted standards of moral or ethical principles in the conduct of business or individual activity.