Selecting a Brand Name,it Should (1)__________; (2)be Memorable,distinctive,and Positive; (3)fit

question 227

Multiple Choice

selecting a brand name,it should (1) __________; (2) be memorable,distinctive,and positive; (3) fit the company or product image; (4) have no legal or regulatory restrictions; and (5) be simple and emotional.

• A) never have a humorous connotation
• B) suggest product benefits
• C) not be easily imitated
• D) be patented
• E) easy to spell and pronounce

Apply knowledge of elasticity to real-world scenarios involving price changes.

Understand the broad spectrum of theories related to work motivation.

Describe and differentiate between need theories and process theories of motivation.

Explain the components and implications of Self-Determination Theory.