Since Gatorade Thirst Quencher Was Concocted in 1965,its Marketers Have

question 206

Multiple Choice

Since Gatorade Thirst Quencher was concocted in 1965,its marketers have introduced Gatorade Frost in 1997,Gatorade Fierce in 1999,the Gatorade Performance Series in 2001,Gatorade Rain in 2006,and the Gatorade G Series in 2011,to name a few.These introductions are examples of __________.

• A)brand extensions
• B)subbranding
• C)primary demand
• D)product line extensions
• E)a product class

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Definitions:

Subcultures of Consumption

are groups of individuals who exhibit shared commitments, behaviors, or preferences around specific brands or consumption activities, differentiating them from the broader culture.

Collective Identity

The shared identity of a group, which can bind members together and distinguish them from others.

Consumer Tribes

Groups of people who share similar interests, values, or lifestyles, significantly influencing each other's consumer behavior and brand preferences.

Subcultures of Consumption

Groups of people who share distinctive preferences, consumption habits, and lifestyles, often revolving around specific brands, products, or activities.