Which of the Following Statements Regarding Gatorade's Branding Is Most

question 2

Multiple Choice

Which of the following statements regarding Gatorade's branding is most accurate?

• A) Gatorade uses the same formula for all its products and simply changes the brand name when introducing new flavors.
• B) Gatorade's success can be attributed to management's decision to find and stick with one channel of distribution.
• C) Gatorade changed its color, packaging, and size of items in the product line for the domestic market so that they would not conflict with those marketed to foreign markets.
• D) Gatorade has used the same packaging since the product debuted in 1965.
• E) Gatorade has changed its product formulation, packaging, and advertising over the years in response to changes in the marketplace.

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Definitions:

Perched Lake

A body of water situated above the normal water table, created by local, impermeable layers of rock or sediment.

Inflow

The process of water or other fluids moving into a particular area or system, contributing to the volume contained within.

Evaporation

The process by which water is converted from its liquid form to vapor, typically under the influence of sun and heat.

Limestone Aquifer

An underground layer of water-bearing permeable rock, typically limestone, which can store and yield significant quantities of groundwater.