There Are Several Reasons Why a Consumer Would Be Reluctant

question 337

Multiple Choice

There are several reasons why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a risk barrier,which occurs when __________.

• A) there is no incentive to change
• B) there are physical, economic, or social issues
• C) there are cultural differences
• D) the financial commitment is too great
• E) the product is not consistent with existing habits

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Definitions:

Priviledge

A special right, advantage, or immunity granted or available only to a particular person or group.

Percent

A mathematical term representing a part per hundred, used to describe proportions or ratios.

Helmets

Protective headgear worn to reduce the risk of injury, especially in sports, construction, and transportation.

Opportunistic

Taking advantage of situations with little regard for principles or consequences, often to gain personal benefits or advantages.