Warranties, Money-Back Guarantees, Extensive Usage Instructions, Demonstrations, and Free Samples

question 171

Multiple Choice

Warranties, money-back guarantees, extensive usage instructions, demonstrations, and free samples are all ways in which companies

• A)lose money during the introductory stage of a product's life cycle.
• B)convince laggards to try a new product.
• C)recoup research and development costs.
• D)influence the product life cycle of fashion products.
• E)attempt to overcome barriers to adoption.

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Definitions:

Persuasion

Persuading an individual to adopt a belief or take an action based on logical argumentation or discourse.

Rhetorical

Pertaining to the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.

Nonhierarchical Environment

An organizational structure where power and authority are not held by specific positions or ranks, promoting equality.

Presentations

The act of showing and explaining the content of a topic to an audience or learner.