Four Steps in the Sequential Building Process of Brand Equity

question 219

Multiple Choice

four steps in the sequential building process of brand equity include __________,establishing a brand's meaning in the minds of consumers,eliciting the proper consumer responses to a brand's identity and meaning,and creating a consumer-brand connection.

• A) developing positive brand awareness
• B) lowering the price of products
• C) easing consumers' decision making
• D) incorporating higher value in products
• E) creating market modification

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Definitions:

Staging Classifications

Systems used in medicine to categorize the extent and severity of a patient's disease or condition.

Pathologic

Regarding or caused by disease, or relating to the study of disease processes.

Autopsy

A post-mortem examination of a body to determine the cause of death or disease, performed by a pathologist.

Retreatment

The act of treating a medical or dental condition again after an initial treatment, often because the first treatment was not completely successful.