Selecting a Brand Name,it Should (1)__________; (2)be Memorable,distinctive,and Positive; (3)fit

question 227

Multiple Choice

selecting a brand name,it should (1) __________; (2) be memorable,distinctive,and positive; (3) fit the company or product image; (4) have no legal or regulatory restrictions; and (5) be simple and emotional.

• A) never have a humorous connotation
• B) suggest product benefits
• C) not be easily imitated
• D) be patented
• E) easy to spell and pronounce

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Definitions:

Superego Development

The phase in early child development where the sense of morality and conscience begins to form, influenced by parental and societal norms.

Psychoanalytic Stage

A phase in Freud's theory of psychosexual development, where the focus of pleasure and conflict shifts across different parts of the body throughout childhood.

Behaviorist Theory

A theory that focuses on observable behaviors and the ways in which they're learned rather than on internal processes like thoughts and emotions.

Gender Development

The process by which individuals develop their gender identity, roles, and expressions, influenced by biological, social, and cultural factors.