1984,IBM Launched the "PCjr," Its First Low-Priced,educational/home Personal Computer

question 368

Multiple Choice

1984,IBM launched the "PCjr," its first low-priced,educational/home personal computer.Sales were poor because IBM most likely violated which criterion of picking a good brand name?

• A) The name was not distinctive nor was it memorable.
• B) The name did not fit the company image.
• C) The name had too many legal restrictions.
• D) The name was too confusing with both capital and lowercase letters.
• E) The name failed to suggest the product benefits.

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Definitions:

Conceited

Having or showing an excessively high opinion of oneself; overly proud or self-important.

Permissive Parents

are characterized by a parenting style that is lenient, with few demands and minimal control over their children.

Traumatic Childhood

Experiences during childhood that cause lasting psychological distress due to their intense and overwhelming nature.

Popular

Being liked, admired, or supported by many people or within a specific group or context.