Bayer Aspirin Is Sold in the Original Strength,in a Safety-Coated

question 346

Multiple Choice

Bayer aspirin is sold in the original strength,in a safety-coated version,in an extra-strength version,and in a version designed especially for women.The manufacturer of Bayer aspirin is using __________.

• A) product item expansion
• B) subbranding
• C) product line extension
• D) co-branding
• E) brand extension