Which of the Following Statements Regarding "Goods" Is MOST Accurate

question 111

Multiple Choice

Which of the following statements regarding "goods" is MOST accurate?

• A) Nondurable goods would rely more on advertising than durable goods.
• B) Durable goods would benefit more on advertising than nondurable goods.
• C) There is little if any difference between marketing actions between durable and nondurable goods.
• D) Nondurable goods would rely more on personal selling than durable goods.
• E) The durable and nondurable classification applies to services as well as to products.

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Definitions:

Perceived Risk

The level of risk that a consumer believes exists when purchasing a product or service, affecting their decision-making process.

Functional Risk

Relates to the possibility that a product or service may not perform as expected, leading to dissatisfaction or potential loss for the consumer.

Practical Consumer

An individual who prioritizes functionality, value, and necessity over luxury or brand prestige when making purchasing decisions.

Psychological Risks

The potential for experiences or choices to lead to negative psychological outcomes, such as stress, anxiety, or loss of self-esteem.