Product That Requires No New Behaviors Be Learned by Consumers

question 226

Multiple Choice

product that requires no new behaviors be learned by consumers is a

• A) continuous innovation.
• B) discontinuous innovation.
• C) dynamically continuous innovation.
• D) product transformation.
• E) concurrent innovation.

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Definitions:

Social Identity

The aspect of a person's self-identity that comes from their understanding of belonging to certain social groups.

Ingroup Bias

The tendency to favor members of one's own group over those in other groups.

Social Comparison

The process of comparing oneself to others in order to evaluate one's own abilities, status, or situation.

Cautious

Describes a behavior characterized by careful foresight to avoid potential risks or dangers.