Emphasis of a Marketing Strategy for a Discontinuous Innovation Would

question 134

Multiple Choice

emphasis of a marketing strategy for a discontinuous innovation would most likely be to

• A) generate awareness among consumers.
• B) advertise benefits to consumers, stressing points of differentiation.
• C) educate consumers about entirely new consumption patterns through product trial and personal selling.
• D) obtain widespread distribution in multiple channels.
• E) stress price differentials from competitors' products.

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Definitions:

Significance Level

The significance level is a threshold in hypothesis testing, beyond which an observed effect is considered statistically significant, typically set at 0.05.

Fixed Interval

A concept in operant conditioning referring to a schedule of reinforcement where rewards are given after a specific, constant amount of time has passed.

Expected Cell Count

In the context of a chi-square test, the hypothesized count of occurrences in each category of a contingency table.

SAS Proficiency

The level of skill and knowledge in using the Statistical Analysis System (SAS) software for statistical analysis.